![]() While a standard LinkedIn member can only reach out to people they’re mutually connected with, premium users can reach out beyond their present networks, to a maximum of 90 people per month. ![]() At the most basic level, InMail is LinkedIn’s direct messaging platform, with functionality very much like you’ll find on popular social networks ranging from Facebook to Twitter to Instagram.ĭue to LinkedIn’s usage in job searches, the most frequent way to use InMail is to send recruiting messages to prospects. ![]() First Things First: What Is LinkedIn InMail?īefore delving into our LinkedIn InMail tips, it’s worth taking a step back and figuring out what the platform is and what makes it unique. Custom content designed to be sent through an InMail message must suit both the rules of the platform and the expectations of your audience.įollowing best practices can be the difference between valuable ad campaigns and wastes of budget. This kind of LinkedIn marketing requires a specific strategy, as InMail isn’t exactly like email, Facebook Messenger or any other communications tool. Advertising on LinkedIn can take many forms, but one of the most effective ways may involve sending sponsored messages through the platform’s built-in communication channel, InMail. LinkedIn’s status as the social network most attuned to the business world gives it a unique place in business-to-business content marketing.
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